as natural as it gets
With everything in this world is trying to harm us, relax and know your health in beauty is taken care of
-
All makeup products are infused with a natural, non-chemical SPF, roughly comparable to SPF 20, so you know you are “covered.”
Non-Chemical SPF
-
All makeup products are waterproof in chlorine and saltwater. Additionally, they are sweat-proof, even in the sauna! The mascara is water-resistant.
Water and Sweat Proof
-
No animals were harmed in the making—we only boosted their confidence with better lashes and skin tone. Kidding! We are 100% against animal testing. However, we have absolutely no harmful chemicals, so even if we did, they would only benefit!
Cruelty-Free
-
Did you know? Just as most foods have harmful preservatives, most skincare products do too. This can cause skin irritation, disrupt thyroid function, and harm good bacteria, along with many other toxic effects.
Parabens & Preservative Free
-
We are proudly 100% vegan, meaning our products contain no animal-derived ingredients and are never tested on animals.
100% Plant Based & Vegan
-
Our products are proudly gluten-free, meaning they contain no wheat, barley, rye, or other gluten-based ingredients. This ensures they are safe for those with gluten sensitivities or celiac disease.
Gluten Free
-
Our commitment to ethical, sustainable beauty extends throughout our entire supply chain. We take environmental responsibility seriously, using recycled sugarcane tubes, biodegradable cardstock, and soy-based ink to minimize our impact. Every step of our process—from sourcing to packaging—is designed with sustainability, transparency, and ethical responsibility in mind, so you can feel good about the products you use.
Eco-Friendly & Sustainable
Most-Loved Beauty Essentials
-
Bare It At The Beach | Purely Tinted Moisturizer
Regular price 35.98Regular priceUnit price / per -
Island Goddess | Prep, Prime and Powder Foundation
Regular price 34.98Regular priceUnit price / per -
Beach Vibes | Skin Care Cover Foundation
Regular price 33.98Regular priceUnit price / per -
Island Moisture | Day/Night Cream & Hair Conditioner
Regular price 36.98Regular priceUnit price / per -
PLANT THERAPY - Hydra Boost + Defense Skin Serum AM
Regular price 36.98Regular priceUnit price / per -
Earth's Expert Skincare | Hawaiian Cleanser
Regular price 35.98Regular priceUnit price / per -
PLANT THERAPY - Nourish + Repair Skin Serum PM
Regular price 36.98Regular priceUnit price / per -
Island Paradise | Perfecting Skin Primer
Regular price 34.98Regular priceUnit price / per -
Island Nights | Blemish, Bags & More
Regular price 34.98Regular priceUnit price / per -
Island Eyes | Mudshark Mascara
Regular price 22.98Regular priceUnit price / per -
Paradise Powders | Finishing Mineral Powders - NEW PACKAGING
Regular price 34.98Regular priceUnit price / per
Effortless Beauty, Maximum Value
-
Face, Body & Hair Care Duo
Regular price 68.98Regular priceUnit price / per72.98Sale price 68.98Sale -
Sale
Skin Perfecting Duo
Regular price 66.98Regular priceUnit price / per69.98Sale price 66.98Sale -
Sale
Plant Therapy Bundle
Regular price 102.98Regular priceUnit price / per107.98Sale price 102.98Sale -
Sale
Dual Brush Set
Regular price 28.98Regular priceUnit price / per31.98Sale price 28.98Sale
Main Categories
My sensitive skin has never felt this good—lightweight, breathable, and actually healing!
★★★★★ Verified Buyer
Read More ReviewThough we meet less often, your impact remains. You set the standard I still strive for—thank you!
★★★★★ Verified Buyer
Read More ReviewA propane accident left me with scars, surgeries, and years in a pressure mask. LeiLani’s makeup changed my life—I feel like myself again.
★★★★★ Verified Buyer
Read More ReviewI have told everyone I know about Sweet LeiLani. I love the fact that your colors work for everyone, therefore; you don’t have to know what you’re doing when blending colors.
★★★★★ Verified Buyer
Read More ReviewMy sensitive skin has never felt this good—lightweight, breathable, and actually healing!
★★★★★ Verified Buyer
Button label





Beyond Beauty – Our Mission
We believe beauty should be clean, ethical, and healing. Founded by a professional makeup artist, Sweet LeiLani blends skincare with high-performance cosmetics, giving you confidence without compromise.
About Our StorySweet LeiLani Cosmetics vs. Leading Beauty Brands
Don’t wait for your body to start showing you signs! Just because there may not be any yet, does not mean they are not happening silently, everyone's body shows signs differently. Make the change!
Category | Sweet LeiLani Cosmetics | Leading Brands (e.g., L’Oréal, Maybelline, Fenty Beauty) |
---|---|---|
Health Focus | ✔ Prioritizes skin wellness with expert-backed formulas for sensitive skin, cancer patients, and autoimmune conditions (e.g., lupus, celiac). | ✘ Ignore the ticking time bomb—products often lack medical-grade safety, leaving your skin vulnerable to devastating long-term damage, especially if you’re already health-compromised. |
Ingredients | ✔ 100% plant-based, free from endocrine disruptors, parabens, preservatives, microplastics, toxins, and harmful chemicals. | ✘ Loaded with hormone-wrecking chemicals like parabens, phthalates, and synthetic fragrances—known to cause infertility, cancer, and immune system collapse. Many recalls in 2025 for benzene, a carcinogen linked to leukemia and anemia! |
Price | ✔ Mid-range pricing with high value—clean, safe, and effective without luxury markup (e.g., $20–$50 per product, estimated). | ✘ Cheap prices ( $5–$15) come at a terrifying cost—your health! Premium brands ($30–$60) still harbor dangerous chemicals, making every dollar a gamble with your well-being. |
Non-Chemical SPF | ✔ Infused in all cosmetic products, non-chemical, safe for skin. | ✘ Rarely include SPF, and when they do, it’s chemical-based— seeping into your bloodstream, causing irritation, or worse, long-term cellular damage. |
Water & Sweat Proof | ✔ Waterproof in chlorine/saltwater, sweat-proof in saunas, water-resistant mascara. | ✘ Some products claim long-wear, but most can’t handle water or sweat—leaving you exposed to reapplication risks with toxic formulas. |
Cruelty-Free | ✔ 100% cruelty-free—no animal testing, ever. | ✘ Big household names still test on animals in some regions—supporting cruel practices while you unknowingly rub their products into your skin. |
Eco-Friendly & Sustainable | ✔ Sustainable packaging, ethical sourcing, fair trade practices—minimizes environmental impact. | ✘ Often use plastic-heavy packaging; limited focus on sustainability (Some have initiatives, but not comprehensive). |
Vegan & Gluten-Free | ✔ Fully vegan and gluten-free—safe for dietary restrictions. | ✘ Rarely fully vegan/gluten-free— Often sneak in animal derivatives or gluten—triggering reactions for those with sensitivities, leaving you inflamed and at risk. |
Transparency | ✔ Clear ingredient lists, educates consumers on clean beauty choices. Crafted with dermatologists, pharmacists, and surgeons for safety and efficacy. | ✘ Varies—some are transparent, others less so, with vague “fragrance” labels hiding chemicals. No medical oversight—formulas thrown together for profit, not safety, leaving you as a guinea pig for untested, harmful concoctions. |
Performance & Finish | ✔ Delivers that sun-kissed glow or a runway finish while healing skin—beauty and health in one. | ✘ Sure, some look good, but at what cost? That glow could be hiding a brewing health crisis—cancer-causing chemicals are no joke! |
Long-Term Skin Benefits | ✔ Nutrient-rich formulas nourish and feed skin over time—improves skin health. | ✘ Dry out, irritate, and damage your skin over time—leading to early aging and chronic issues like eczema, acne, or worse, systemic health problems from chemical absorption. |
Inclusivity | ✔ Designed for all ages, skin types, and health conditions—broadly empowering. | ✘ Strong on shade inclusivity, but less focus on health conditions or sensitive skin needs. |
Community Trust | ✔ Trusted by influential advocates and medical professionals—built on credibility. | ✘ Trust is crumbling—recalls like the benzene scandal and the asbestos disaster shows these brands can’t be trusted with your health. |
Environmental Impact and Packaging | ✔ No microplastics, reduces water system pollution—protects ecosystems. Eco-friendly packaging—no leaching chemicals, safe for you and the planet. | ✘ Microplastics galore! Often contain microplastics, contributing to aquatic harm. Cheap plastics leach toxins into products—Another “Clean beauty” company recalled 2,756 jars of Ultra Repair Cream in December 2024 for violating safety standards, risking “adverse health consequences”! |
Brand Mission | ✔ A movement for safer, smarter, sustainable beauty—purpose-driven. | ✘ Profit over people—mainstream brands don’t care about your health or the planet, just your wallet, while their products silently harm you. |
See It In Action
