About Leilani | Founder of a Clean Beauty Brand

Sweet LeiLani Cosmetics

A brand with purpose.
A solution first brand that happens to be non toxic.

Better Beauty For You, Your Health And The Planet.
-Always Sweet LeiLani

Our Vision

Beauty should not and will not come at the cost of our health or our planet. I have spent my life proving that you can have it all—luxurious, high-performance cosmetics that heal, protect, and enhance without a single compromise. No toxins. No endocrine disruptors. No empty promises. Just powerful, plant-based formulas crafted with expert insight and a deep respect for both people and the planet.

I envision a beauty industry where clean, non-toxic ingredients are the standard, not the exception. Where sustainability isn’t just a buzzword but a responsibility. Where every product is designed with purpose, empowering individuals to look and feel their best—without ever sacrificing their well-being.

Sweet LeiLani isn’t just a brand; it’s a movement. A call to rethink beauty. To demand more. To prove that better beauty is possible—for you, your health, and the world we share.

Our Mission

At Sweet LeiLani Cosmetics, we’re revolutionizing skincare by fusing health and beauty with purpose. Our award-winning, plant-based products—crafted with leading health experts—are infused with nutrient-rich ingredients to nourish and protect your skin, all while remaining free from endocrine disruptors, toxins, and harmful chemicals. Rooted in ethical sourcing, fair trade practices, and expert-driven innovation, we provide gentle, effective solutions for sensitive skin such as, acne, rosacea, eczema, and beyond—empowering everyone, from cancer patients and pregnant women to those with autoimmune diseases, or lupus and celiac disease, or anyone seeking clean beauty.

More than makeup, we’re a movement dedicated to skin wellness, sustainability, and holistic health, delivering safe, responsible solutions that support your well-being and the planet. Sweet LeiLani: Better Beauty with Purpose.

Our Background

My background as a formulator specializing in clean ingredients and paramedical makeup allows wellness and beauty to coexist in perfect harmony.

The skin, being our largest organ, is a protective barrier from the environment. What we apply to our skin is paramount, as it affects our health—especially the impact of topical creams and cosmetics on the endocrine system, made up of glands like the thyroid, pancreas, and reproductive organs. These produce hormones that regulate metabolism, growth, mood, and reproduction.

Chemicals found in beauty products—parabens, phthalates, and synthetic fragrance—are endocrine disruptors. These ingredients interfere with the normal functioning of the endocrine system; they mimic or block the effects of hormones. For women, the balance of hormones is crucial for reproductive health, menstrual cycles, and overall well-being. Parabens are widely used as preservatives in beauty products; they have been detected in breast tissue, and there are concerns about their potential role in breast cancer. Phthalates, commonly found in fragrances, have been associated with disruptions in hormonal signaling and may contribute to fertility issues.

The reproductive system is vulnerable to the influence of endocrine disruptors. Women trying to get pregnant may expose themselves to these chemicals through daily beauty routines, contributing to these hormonal imbalances. With continuous exposure to endocrine disruptors, it raises concerns about long-term consequences on women’s health. Hormonal imbalances have been associated with conditions such as Polycystic Ovary Syndrome, irregular menstrual cycles, and early onset Menopause. With the risks associated with endocrine disruptors, it is essential for consumers to make informed choices. Look for companies that prioritize natural and organic ingredients, free from harmful chemicals. The impact of endocrine disruptors in beauty products extends to environmental concerns as well. Chemicals are washed off during showers and drain into water systems, harming the environment, affecting aquatic and wildlife, and disrupting entire ecosystems.

That’s why I’ve dedicated my work to creating a better way forward. At Sweet LeiLani Cosmetics, we’re not just offering products—we’re building a future where beauty supports health and heals the planet, proving that clean, safe, and effective cosmetics can redefine the industry for generations to come.

Our Founder’s Story

When LeiLani first started her career in Film/TV, the corrective makeup industry was non-existent. The industry focused on glamour. No one addressed skin issues that women struggled with daily.

Countless skin care and beauty products on the market simply aim to beautify. But what if they could do more? What if there was a skin care cosmetic line that could help heal and conceal medical and hormonal skin conditions while looking and feeling better due to the ingredients? What if these cosmetics could aid in pre- and post-operative care or complement your surgical or dermatological procedure? What if they could aid people while they battle health issues like cancer, autoimmune diseases, lupus, and celiac disease? Sweet LeiLani Cosmetics can do that and more.

LeiLani Cosmetics excels in the Clean Beauty category by providing innovative, plant-powered, skincare-infused complexion products that are pure, potent, and health-promoting with dosages backed by science. They are vegan, gluten- and cruelty-free, and highly recommended in the medical field. Fine-tuned formulas you can feel good about—a collection that incorporates medicinal values that enhance, as well as treat, nourish, and feed the skin for those who suffer from all kinds of skin issues or who are just looking for better products.

LeiLani has been a pioneer in this field and is recognized in the industry for not only her specialized background in corrective makeup but providing education platforms to teach women why it’s important to make healthier choices in beauty products.

Recognized by plastic surgeons and celebrated by dermatologists. That is hard to beat!

LeiLani’s passion, creativity, and innovation for cosmetics, combined with the desire to fill a need in everyday women’s lives for simple, effective makeup, keep her in demand for her knowledge in the industry. Her knack for bringing out the inner beauty in her clients is the core of her brand.