From the founder
“They just need to get on with their lives.”
That is what a doctor said to me about his patients. Those words stayed with me.
This was never about makeup.
After years volunteering alongside burn, trauma, and cancer teams, I knew something many people overlooked. Helping someone recognize themselves in the mirror again isn’t vanity. It can be part of healing.
My career began in the world of film and television, where the focus was on glamour, perfection, and creating flawless faces for the camera. But while the industry celebrated beauty, I found myself drawn to something much deeper.
It was never about makeup. It was always about the woman wearing it.
I’ll never forget the husband who hugged me because his wife finally felt confident enough to go out in public. Or the moment a cancer survivor looked in the mirror and, for the first time in a long time, recognized themselves. Those moments changed me.
Helping women recognize themselves again became my life’s work, and that purpose eventually inspired the creation of Sweet LeiLani Cosmetics. I didn’t set out to build another beauty brand. I set out to build a brand with purpose.
I’m not trying to change who anyone is. I’m helping them see the person they’ve always been.
The August Long End of Summer Sale
Add what you like. The more your order comes to, the more comes off.
Three ways to save
No limit on items. Build your order here and the saving comes off automatically at checkout.
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Sale terms
The August Long Summer Sale ends Monday, 3 August at the close of the long weekend.
Discounted items are final sale. There are no returns or exchanges on items bought at a sale price.
Skin First. Flawless Second.
Buildable coverage, skincare doing the work underneath, and sun protection built into the formula rather than layered on top.
Full coverage, natural finish
Creamy and buildable. Conceals redness, blemishes, dark circles and uneven tone without going heavy or cakey.
A little goes a long way
A small amount covers the whole face, so a single compact lasts a long time.
Lightweight, all-day wear
Full coverage that still feels like nothing on. Waterproof and sweat proof, morning to night.
Skincare in the formula
Cold-pressed botanicals with green tea, rosehip and grape seed.
Comparable to SPF 20
Non-chemical sun protection built into the formula rather than layered on top.
What people write to us.
I have scars from a car accident that make me very self conscious. I looked like a princess without looking made up, and as fresh at midnight as I did that morning.
I have suffered my whole life with terrible rosacea that is always red and angry. This is the best makeup ever and I will never use anything else.
It is a wonderful thing to have self-esteem when faced with certain medical conditions, and you help people rediscover that in themselves. Your heart for others was amazing to witness.
Which shade is yours?
Five shades, two questions. Answer both and we will point you at the right one.
Caught between two shades? Send a makeup free selfie to support@sweetleilani.com and our makeup artist will match you, free.
Built for skin that needs more than coverage.
Formulated for the skin the beauty industry too often overlooks.
- Plant based and vegan
- Cruelty free
- Gluten free
- Non-comedogenic, so it will not clog pores
- Gentle enough for sensitive skin
- Made in Canada
- Recycled sugarcane packaging
- Parabens
- Phthalates
- Synthetic fragrance
- Known hormone disruptors
The journey behind Sweet LeiLani Cosmetics began long before the first product.
Spend $75 and save 10%, $125 and save 15%, $175 and save 20%. The saving is applied at checkout.
Shop the Summer SaleSave up to 20%