Clean Beauty Tips & The Truth Behind Popular Beauty Myths

In the realm of health, skincare and makeup are not exempt from misconceptions. With clever marketing tactics employed by brands and sales representatives leveraging our insecurities to push unnecessary products, it's easy to encounter skincare solutions that fail to meet their claims.

As a seasoned professional in the beauty industry, I have encountered a wide array of skincare and makeup myths. I will address some of the most frequently asked questions to clarify these misconceptions once and for all.

Sustainability is often a buzzword that carries various interpretations.

What are some misconceptions you frequently encounter?

“One prevalent myth is the assumption that all plant-derived ingredients are inherently sustainable. While many plant ingredients can be safe and environmentally friendly, they can also be cultivated and harvested in unsustainable ways—take palm oil, for instance. It’s crucial for both brands and consumers to consider the origins of these ingredients, their cultivation methods, and the logistics involved in bringing them to market. The supply chain plays a significant role in sustainability.”

Are there practices that brands consider sustainable, yet are not genuinely so?

“Brands often navigate a complex landscape. They might market themselves as sustainable while still utilizing synthetic chemicals, or they may claim to be natural but use plastic packaging. It’s essential to recognize that just because a brand suggests it is making a more sustainable choice doesn’t guarantee it is true. The integrity of the supply chain and the ethical sourcing of raw materials are paramount.”

Do plant-based products deliver effective results?

“Plant-based skincare ingredients can indeed benefit the skin by supporting the microbiome, maintaining moisture balance, and enhancing overall skin health. Natural oils and acids from plants can help alleviate acne, combat dryness, reduce oiliness, smooth out scars, and improve skin elasticity. However, overuse, incorrect application, or excessive exposure can lead to adverse effects—similar to how poison ivy, despite being natural, is not suitable for application on the skin. Proper dosage and the right combinations of plant extracts are crucial for effectiveness.”

Is it true that lack of sleep causes dark circles under the eyes?

“Genetics are often the underlying cause of dark circles under the eyes. The thin skin in that area reveals a concentration of veins, which is not significantly altered by sleep patterns. Although lack of sleep and stress can lead to fluid retention and puffiness that accentuates the appearance of darkness, the primary factor is hereditary.”

Should individuals with oily skin avoid using oils?

“A common misconception among those with oily skin is the misguided belief that they should excessively strip away oil. This can be counterproductive, as over-cleansing may trigger the skin to produce even more oil. Oily skin signals an overproduction of sebum, and it’s vital to maintain a balanced approach—ensuring that the skin retains some natural oils while avoiding excessive buildup.”

Do retinoids, alpha-hydroxy acids, and beta-hydroxy acids cause skin thinning?

“Contrary to popular belief, these ingredients do not thin the skin; in fact, they promote cellular turnover, resulting in thicker and more resilient skin over time. However, these products can increase sun sensitivity, making it essential to apply sunscreen when using them.”

Does shaving lead to thicker hair regrowth?

“Shaving does not affect hair thickness, growth rate, or color. Hair growth is determined by the follicle, and shaving merely cuts hair at its thickest point, which may give it a stubbly appearance. The follicle and its growth pattern remain unchanged.”

Are there any other myths you’d like to address?

“There remains a widespread belief that cleaner, greener ingredients and packaging must come at a premium or cannot deliver comparable performance. While this may hold true in some instances, it is not universal. During my initial work in promoting clean, green beauty in drugstores and grocery markets, we had to demonstrate that we could compete effectively on both performance and price.”

Finally, when a company claims to be Canadian, what does that mean in terms of ingredient sourcing?

“In my case, sourcing raw materials often necessitates looking beyond Canada to ensure ethical practices throughout the supply chain. Many brands prioritize cost over ethical sourcing and may be unaware of their suppliers’ practices. Thus, while I may be a Canadian brand, I engage with international sources to fulfill my commitment to ethical standards.”

“Better Beauty for you, your health, and the planet.”

Make the switch to makeup that’s clean, ethical, and good for your skin.

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